Betz (superintendent and inventor/innovator), were influential industry exponents who held leadership roles in industry organizations. Its company executives and plant superintendents, particularly E.R. Straube Piano Company developed influential business models based on innovative management, promotion, advertising, and pricing. The company flourished as an innovator of player pianos, rapidly grew into a high-volume producer of premium and affordable pianos, and earned acclaim for its concert grands. The Straube Piano Company had its own golden era, from about 1904 to 1935, from several perspectives. By comparison, in 2011, 41,000 were sold, along with 120,000 digital pianos and 1.1 million keyboards, according to Music Trades magazine. At the peak in 1909, nearly 364,545 pianos were sold in the United States, according to the National Piano Manufacturers Association. Straube manufactured pianos for the last 37 of those years. The years 1875 to 1932 were a golden age of piano making, a time when pianos had few competitors for home entertainment. (1937–1949) were American piano manufacturers of uprights, grands, players, and reproducing grands.
The Straube Piano Company (1895–1937) and its successor Straube Pianos Inc.
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